Establishing and retaining consumer trust has never been more complex, or more crucial to a brand’s survival, than it is today.
Navigating the digital age and the new dynamic it has created requires a total evolution in approach.
Carat’s custom research project, ‘21st Century Trust’, explores the consumer trust transformation. Informed by a survey of 10,000 people globally, it reveals how brands can more effectively develop trust, and what to do in the event that trust is broken.
Download the whitepaper below to explore the new consumer trust framework for the digital age.